Account Executive — SMB · TrueFan AI · Gurugram
Hi, I'm Ashutosh. I sell software, and I write about what the job actually teaches you.
Full-cycle B2B SaaS seller — prospecting to close to onboarding. This is where I keep my notes on deals, negotiation, GTM and the life around the pipeline. If you sell for a living, or want to, my inbox is open.
Or find me on LinkedIn, where most of these notes start.
Latest writing
All writing- 28 August 2026 · 2 min readThe toughest negotiator I have faced taught me what closing really isI closed the biggest deal of my quarter against a genuinely tough negotiator. The lesson wasn't about winning — it was about solving. Notes from an AE at TrueFan AI.Read
- 12 August 2026 · 2 min readBetter than the movies: what I found reading about the MossadIf you love Munich, Argo, Black Hawk Down and Zero Dark Thirty but never read the real thing, start here. A short note on the book that filled that gap for me.Read
What I'm happy to talk about
No gatekeeping, no paid calls. If any of this is where you're stuck, write to me and I'll answer properly.
Breaking into B2B SaaS sales
What the SDR-to-AE path actually looks like day to day, what to learn first, and which parts of the job nobody warns you about.
Running a full cycle end to end
Prospecting, qualification, discovery, demo, commercials, negotiation, onboarding — where deals usually leak and how to plug it.
Negotiation without losing the room
How to handle a tough counterpart, when to concede, and how to close a deal both sides genuinely want to sign.
Life around the pipeline
Targets, pressure, reading, staying curious. The stuff that keeps you in the job long enough to get good at it.
Building a room for sales people who actually want to get better
Deals we won and lost, scripts that worked, objections that killed us, and the honest parts of quota life. Early and small on purpose. Ask for an invite and I'll add you.